RSS Feed
About Us

This is the place to get to know Gap Inc. and our brands a little better. Get in on the conversation — we'd like to know you, too!


The Power of Intention...What's Yours?

New year, new outlook.

This year, Athleta wants us to focus on "becoming the most amazing versions of ourselves possible." It’s all about “The Power of Intention…What’s Yours?

In line with its overall “Power to the She” mantra, this is all about personal “intentions” juxtaposed with gorgeous imagery. It's brought to life in the brand’s online gallery showcasing various intentions, along with product information, and other resources to help athletes propel their pursuits. 

Personally, my intention would be to pull off the feat below, maybe not in 2013, but hopefully in my lifetime:

So, what’s your intention this year?

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>
« Announcing Gap North America’s New Executive Vice President | Main | Gap Inc. celebrates the season of giving »