Move over turtle doves, Banana Republic has bigger plans this holiday season.
As part of the brand’s “12 Days of Joy” campaign, customers visiting stores every day for the first 12 days of December will have a chance to win a special gift — everything from clothing discounts to plane ticket vouchers, and even a new car (a Fiat!).
It’s the “Twelve Days of Christmas” to the extreme.
The program kicked off Dec. 1 with 40 percent off up to two full-priced Banana Republic items, and the gifts continue through Dec. 12:
Dec. 2 — 40 percent off full-priced sweaters
Dec. 3 — Complimentary make-up surprises from Benefit Cosmetics
Dec. 4 — Free movie vouchers for Les Miserables
Dec. 5 — Complimentary gourmet popcorn samples from Garrett Popcorn
Dec. 6 — Free chocolate treats from Ghirardelli
Dec. 7 — 40 percent off full-priced men’s dress shirts and women’s dresses
Dec. 8 —40 percent off up to two full-priced Banana Republic items
Dec. 9 —Voucher for 20 percent off a Virgin America flight
Dec. 10 — A treat from Stonewall Kitchen Holiday
Dec. 11 — 40 percent off full-priced outerwear and cold-weather accessories
And on the last day, Dec. 12, six lucky shoppers will get a chance to win a Fiat 500.
What’s more, the program is happening globally — in Canada, Japan, and other countries, and throughout franchise stores. The prizes will be different depending on customer preferences in each individual country.
For example, in Canada, the airline voucher will be for Porter Airlines instead of Virgin America. And in Japan, there will be a stronger emphasis on outerwear, driven by consumer needs during the holidays.
It’s the first time Banana Republic is doing this, and the idea is to make customers feel special by offering prizes from brands we know our customers love.
For more information: BananaRepublic.com/12days.