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Wednesday
Oct012014

Intermix’s chill Miami beach vibe

It’s always cool when a new Intermix store opens, with its beyond-meticulous design curations. But the newest store – on Miami’s trendy Lincoln Road – is even more artsy, more luxe, more edgy.

And more chill.

The Intermix team hired Miami-based artist Francesco LoCastro to paint a custom wall mural (Racked says the finished product looks like a “futuristic, abstract scene from Miami Vice.”)

And the brand has also partnered with Pieter Ceizer, a known typography artist, to create a limited-edition “Magic City” sweatshirt specifically for the Lincoln Road shop.

This brings the brand to 40 stores throughout North America, and it’s the third Miami location.

Intermix Founder and Chief Executive Khajak  Keledjian says the Lincoln Road shopper has a downtown edge – she’s a bit “chiller” than clients at the existing Collins Ave. and Bal Harbour stores.

Lincoln Road is in-demand, urban space that has pulled in an influx of capital over the last few years. Local and international shoppers abound.

“Over the years, we’ve watched where our clients shop, and then we open there – we like to be in their neighborhood, a regular shop when they walk by on the way home or on the weekend,” Khajak recently told Haute Living.

Lincoln Road is getting a full dose of Gap Inc. these days – it’s also home to a new 19,000 square-foot Gap store, with Athleta alongside it. About a block away, we have an existing Banana Republic store inside an historic bank structure.

Tuesday
Sep302014

Your look at the latest Gap + GQ collection

This third year’s a real fashionable charm for the latest from Gap and GQ.

Once again, the brand is collaborating with the men’s fashion magazine for a new collection by the winners of GQ’s Best New Menswear Designers in America.

The 2014 capsule was created by the four visionaries behind Brooklyn Tailors, En Noir, John Elliott + Co, and M.Nii.

GQ’s Best New Menswear Designers in America project was established in 2007 to showcase up-and-coming American menswear designers. The recognized designers also took part in a mentoring program led by GQ and Gap.

The collection, in stores today, includes super-casual T-shirts, sweatshirts, sweatpants and denim, to dressier pieces like tailored blazers, trousers and tweed neckties as well as outerwear offerings such as leather jackets, hoodies, field jackets and a bonded mac overcoat. Prices will start at $34.95 (for a classic T-shirt) and go as high as $400 (for a black leather hoodie)

Check out the full lookbook.

Monday
Sep292014

Gap Inc. CFO Sabrina Simmons on Pay Equality

Sabrina Simmons, Gap Inc. CFO and Executive Sponsor of our Women in Leadership employee resource group, shares her thoughts on pay equality in this video.

And here are some of Sabrina's thoughts on women in leadership from a previous blog entry.


Wednesday
Sep242014

Old Navy CMO: Why Amy Poehler resonates

Gone are the days when a company could put out a television advertisement and be done with it. That said, film is not defunct, but alive and kicking (and wearing the Pixie Pant).

We live in a YouTube world, and people are hungry for “snackable content,” said Old Navy CMO Ivan Wicksteed, during Ad Age’s Digital Conference in San Francisco recently. It can be devoured anytime, anywhere.

He says Old Navy’s Amy Poehler Pixie Pant spots have been successful because of the compelling content – the spots are short, entertaining, and unpredictable.

Here’s Amy’s latest, which takes place in a courtroom.

The outtakes have been super popular too, including this most recent set (with an homage to daytime TV personality Judge Judy, who signed off on the footage, and even called it adorable.)

Amy’s creative team works with Old Navy’s team to write the commercials, so you know any blooper or extra footage is bound to be hilarious.

Marketing succeeds, says Ivan, when customers don’t feel marketed to, but are entertained.

Monday
Sep222014

Banana Republic Gives You Early Access

Elle magazine calls the new kind of Banana Republic girl “more modern, edgier and chicer.”

We couldn’t agree more.

The brand’s new fall collection is available this Thursday, but we’re offering you exclusive access to exclusive pieces online Monday and Tuesday, before it hits stores. It’s likely to sell out, so click the link to get your pre-shop on.

These items are so unique that they were put on hold by our inventory and online teams for you to grab before they’re gone.

Banana Republic and fashion blog Who What Wear have partnered to give this exclusive access.

In addition to the pre-shop, Banana Republic and Who What Wear teamed up to host a live Twitter chat last week with the brand’s creative director Marissa Webb, Who What Wear co-founder Hillary Kerr, and InStyle’s Violet Gayner. Talk about access! Here are some of the highlights, (including some of Marissa’s style tips).