RSS Feed
About Us

This is the place to get to know Gap Inc. and our brands a little better. Get in on the conversation — we'd like to know you, too!

Categories
Friday
May292015

Behind the scenes with Old Navy’s Active design team

Bringing aspirational, on-trend, affordable clothing to every family is what Old Navy is all about. And the brand's Active line delivers — in a big way. As stylish, performance-minded athletic wear becomes a growth category for the brand, its designers are going for gold.

We kicked it with the Active design team — Janice Lucena, Sr. Director Design; Brett Roddis, Director Design; and Julie Dunn, Sr. Designer — to find out what fuels them, and just what makes these (built-for-)players so awesome!

[Pictured, from left: Matthew Duckett, Sr. Graphic Designer; Brett Roddis, Design Director; Julie Dunn, Sr. Designer; Janice Lucena, Sr. Director; Janine Garb, Associate Designer.]

Old Navy's EVP of Product Design, Jill Stanton, mentioned in a recent Bloomberg article that the team is made up of athletic-wear veterans. Tell us all about you!

Janice: I've been in the Active design space for 20 years — designing everything from football kits for the World Cup, to yoga and tennis apparel. Sport has an incredible power to bring people together and inspire them. At Old Navy, we are changing the perception that great-performing activewear must cost more.

Brett: I was at The North Face for seven years. I ran more ultra-marathons than my legs care to remember! It gave me a deep appreciation of unparalleled performance apparel, “method” designing, taking a maniacal approach to R&D and wear-testing the hell out of product! It's all about problem solving, the hustle and making the design magic happen!

Julie: I've been designing performance apparel for 11 years. Creating garments that enhance the wearer's performance is what keeps me going after all these years. There's always room for improvement and innovation.

The Built For Play campaign showcases our Active product in a way we haven't seen before. What makes you so proud of the new line?

Janice: We are a family brand, and I'm proud that we're able to give every member of the family great gear, at amazing value. I love to see a piece of Old Navy Active paired with something from Lululemon!

Julie: When we started this, I dreamed we could create a really credible activewear line, and now we have. I love all the hashtags our consumers have created from wearing our product, like #RUNRESTREPEAT.

Creating the active line can't just be a walk in the park. What do you find most challenging?

Julie: The design process is about problem solving. Maintaining the right technical innovation at a great value. It's a fine balance.

Janice: Our silhouettes don't change rapidly — athletes will always need a great run short or compression tight — but detail does. Every season you've got to challenge yourself to make product better than the last season.

Brett: Our product is built for play, but it's also built for performance. Customers are extremely loyal and place a lot of trust in their performance-wear brands. We can't miss the mark.

Where do you get your inspiration?

Brett: Most of my inspiration comes from wearing the product with people who do sports all the time. Inspiration could also be the most obscure thing at the most random time. To quote Sir Paul Smith, “You can find inspiration in everything…and if you can't, look again.”

Janice: I'm a working mom with young kids, which really connects me to our customers. Time outside with my family can inspire me to get the assortment right for everyone, from moms to toddlers.

Is designing Active product different from designing a fashion line?

Brett: When it comes to performance apparel my design mantra is “function first fashion later”, but you walk a very fine line of creating a perfectly technical functioning ugly monster that no one wants to wear…you still got to look fly when you work out!

Janice: Our design team is tiny but mighty! It's also important to look at things like harmony of color across all divisions, making sure we tell a cohesive story. We might feature Active for the family on mannequins at the front of store, and it's important that it look like one collection, while also sitting well with the fashion product around it.

Alright, time for a little fun, what is your album of choice while designing?

Brett: Too many albums to choose from. Check out my Spotify playlists.

Julie: At the start of the season when I'm collecting inspiration, I'm typically lettin' the Led out or jamming out to the Black Crowes. When I'm designing though, I need total concentration and it's the Lord of the Rings soundtracks all day. I'm surprised I haven't designed any performance cloaks for the line!

Shop Old Navy Active for Women, Men, Girls and Boys.

Wednesday
May272015

Checkout: Little black dress

Take a look at some of our customers' favorites, available now.

Customer: Ashley Underwood, 37, from Burmingham, Ala.

Spotted at: Gap store #6206 Cesar's Palace Forum Shops, 3500 S. Las Vegas Boulevard, Las Vegas NV

Favorite in-store item right now: Gap's black eyelet-stripe fit & flare dress. This cotton dress features eyelet stripes in a slim silhouette, paired with a flared skirt that rests above the knees with inverted pleating. Elbow-length sleeves and a rounded neckline refine the look.

What brought her in to shop: “I like the classic styles of Gap."

How she describes her style: Bold.

Where she gets inspiration for her own personal style: “In a bit of everything; celebrities. I feel like I have my own fashion sense, though."

Wednesday
May272015

Gap joins online powerhouse Zalando

Gap is now engaging with customers in 14 countries across Europe with one click! 

I’m proud to share the news that Gap has hit another milestone through a new partnership with Zalando this month.  Zalando is one of Europe’s most trafficked fashion sites with over 20 million users.

Gap now has a dedicated and branded space on the Zalando site in 14 markets; Germany, Austria, Netherlands, France, Italy, Switzerland, Sweden, Belgium, Spain, Denmark, Finland, Poland, Norway and Luxembourg.  In addition to our own branded shop, Gap items will also be styled with other brands to showcase the endless possibilities of incorporating Gap into your wardrobe.

We partnered closely with Zalando to deliver a unique launch campaign shot in Berlin that integrated the best of what both Gap and Zalando have to offer.

A press event with Zalando was held at Alte Teppichfabrik, a very unique Berlin location – just a few steps away from the last remaining part of the Berlin Wall. Celebrities, rock stars, a famous DJ and a goodie station was set up, where guests were given denim jackets, gift vouchers and branded canvas totes. iPads were also on hand for guests to use their gift vouchers and shop right on the spot. 

As a result of the launch campaign and event, the buzz and excitement for Gap at Zalando keeps growing with loads of press and the social channels going wild with #GapxZalando.

We are excited about the potential of this partnership and are encouraged by the initial reaction….this is one step closer toward evolving with our customers and creating opportunities to reach them in new places.

Thursday
May212015

1970s-influenced accessories for summer 

Fashion is obsessed with the 1970s. For the past two seasons, the ultra-glam era has ruled the runways of New York, London, Milan and Paris. This summer, accessories are having a major moment — with statement pieces and luxury collections that could have worked for any night at Studio 54.
__________________________

Mini bags

References: Louis Vuitton, Loewe, Lanvin Spring/Summer 2015

Designers have been making a lot of money producing smaller or mini versions of some of their most popular bags. For the summer, a big seller is still the mini crossbody. While carrying a smaller bag isn't always practical, minis can be a stylish, lighter alternative — especially during the hotter months.

Key pieces: 1. Women's Faux-Leather Crossbody Bag (Old Navy); 2. Leather Crossbody (Gap); 3. Mini Zip Crossbody (Banana Republic)


__________________________ 
Wide-brim hats
 

References: Ralph Lauren, Rebecca Minkoff, Saint Laurent Spring/Summer 2015

The boho-chic look prospered during the 1970s hippie movement, with wide-brim hats being used as statement pieces to push bohemian looks to the next level. In recent years, colorful headwear in exaggerated sizes has undergone a resurgence ever since Pharrell's infamous decision to sport a large, vintage Vivienne Westwood hat at the 2014 Grammy Awards. When searching for the right hat this season, pair larger, looser wide-brims with loose-fitting looks and casual styling — great for beach and poolside lounging. Alternatively, experiment with pairing a smaller, safari-style wide-brim with a more structured look.

Key pieces: 1. Women's Floppy Straw Sun Hat (Old Navy); 2. Wide Brim Felt Fedora (Athleta); 3. Tina Hat (Banana Republic)


__________________________
Mid-sized belts

References: Oscar de la Renta, Michael Kors, Vera Wang Spring/Summer 2015

Belting can be tricky. A good rule-of-thumb is to use belts to break up and add structure to dominant or loose-fitting pieces. Wide belts have the potential to overpower instead of complement, whereas thin belts may get lost in the look. The mid-sized belt — especially popular in the 1970s — is a comfortable compromise, as it works well on a variety of silhouettes.

Key pieces: 1. Distressed Leather Belt (Gap); 2. Women's Wide Buckle Belt (Old Navy); 3. Roller Buckle Leather Belt (Banana Republic)


__________________________
Strappy sandals

References: Alexander McQueen, FENDI, Opening Ceremony Spring/Summer 2015

The strappy sandal is a great warm-weather alternative to closed-toed pumps, as it lets the foot breathe on those especially hot days. And the strap's built-in wow-factor provides a chic alternative perfect for summer concerts, festivals, dates and beach trips. For a dressier look that can translate from a day in the office to nighttime fun, just add heels.

Key pieces: 1. Women's Crosscross Sandals (Old Navy); 2. Aniya Gladiator Sandal (Banana Republic); 3. Prelie Cased Sandal (Banana Republic)


 

Wednesday
May202015

A behind the scenes look at a stylish new Old Navy

The New York Times went behind the scenes with Old Navy at its San Francisco headquarters to discuss the brand's stylish rebirth, and the success that has come with it.

Global President Stefan Larsson; Jill Stanton, EVP Product Design and Dev Design Executive; and Ivan Wicksteed, SVP and Chief Marketing Officer spoke with the paper about the changing fashion industry and Old Navy's strategy for developing new product.

To read the article online, visit the New York Times here.