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Spring into denim

There are so many trends happening in denim right now, it's hard to keep up - but you can. We asked designers, merchants and stylists from all five of our brands for their thoughts on the latest denim trends for spring. (Don't worry, we threw in a bonus tip, just in case you need some denim disruption.) And, if you need a little extra styling help, one of our favorite bloggers, Damsel in Dior, brought all of these trends to life on her blog.

Check out all the denim styles we're loving for spring, worn by Damsel in Dior:

Banana Republic

“Women's BR premium denim comes in a range of classic fits and some great new fashion styles for Spring and Summer. We love our skinny fit and the new bell bottoms worn with heels back to the longer boyfriend blazer. The distressed boyfriend silhouette and the new articulated gaucho looks great also pared with a heel and a shrunken sweater or cropped jacket. The washing and distressing techniques on our premium denim are individually done by hand to give that perfectly authentic “worn in" look and feel." — Melloney Birkett, VP of Women's Design at Banana Republic

Banana Republic Indigo Skinny Jean, $89.50

Old Navy

“The Boyfriend trend is all about the 'borrowed from the boys' sensibility, and Old Navy will be offering this relaxed fit in a full-length jean as well as in shorts. Boyfriend is also super versatile; it can be paired with a front-tucked top and sandals or sneaks for a casual look, or can be worn with heels for a dressier vibe." — Lauren Armbruster, Sr. Merchant of Women's Bottoms and Denim

Old Navy Boyfriend Skinny Ankle Jeans, $25.00


“High-rise jeans (especially in white) will be a go-to for this spring and summer. We love pairing this style of denim with crop tops and lightweight sweaters." — Morgan Lacey, Merchandise Assistant of Denim, Outerwear and Lounge

FRAME Le High Flare, $210


“Before resolution denim technology, the right fit by body type was key. But now with the movement and flexibility that the resolution denim provides, more fits work on each basic body type … so explore fits that you might typically avoid in the new resolution denim. I always say, rise is essential — if the rise sits in a flattering place, you are well on your way to a fit that is right for you." — Larissa Noble, Women's Design Director, Denim 1969, Gap

Gap 1969 destructed resolution true skinny jeans, $69.95


"Athleta is all about versatility! After all, what's better than pairing our ultra-comfy, chic tights with the rest of your wardrobe? Transitioning is easy: Go from barre to brunch by layering your favorite chambray shirt over your Athleta Metro Legging. Add some black booties, your favorite jacket and a statement bracelet for a look that has instant hangout appeal." — Amber Hendrix, Athleta's Senior Stylist

Athleta Gel Chaturanga Capri, $64.00


Calling On Retailers to Raise Their Voices Against Discrimination

Editor's Note: The following is a joint blog post from Art Peck, Gap Inc. CEO and Chip Bergh, Levi Strauss & Co. CEO.

Today Gap Inc. and Levi Strauss & Co. are calling on retail and apparel companies, and other businesses, to join us in speaking out against legalized discrimination.

Both of our companies have a long history of standing up for equal rights and equal opportunity for all.  We have consistently spoken out against discrimination and unequal treatment based on race, sex or sexual orientation.  

As Indiana, Arkansas, and states around the country enact and consider legislation that perpetuates discrimination, we’re urging State Legislatures to stand up for equality by repealing and voting against these discriminatory laws.

These new laws and legislation, that allow people and businesses to deny service to people based on their sexual orientation, turn back the clock on equality and foster a culture of intolerance.

Discriminatory laws are unquestionably bad for business, but more importantly, they are fundamentally wrong. They must be stopped.

At Gap Inc. and Levi Strauss & Co., we are proud to say we are open to business for everyone. 


Banana Republic's New York flagship is a curated canvas

Housed within an early-1900s-era, two-story Beaux Arts-style structure typical of New York, Banana Republic's newest flagship provides a kind of canvas designed to make its product pop.

Based on the “lab" concept devised by Creative Director Marissa Webb, the new 27,892-square-foot store is meant to reflect a creative environment that allows the brand's personality to shine through artwork, handwritten inspirational quotes and the use of the space itself.

While Marissa came into the project after its initial construction, she was very hands-on in its evolution. As she told Fashionista, “I want shoppers to think it's an intimate, comfortable space for them to shop — I don't want them to feel like they're walking into a huge corporation or a mall space."

The store was properly feted with a VIP grand opening event last week, hosted by Marissa, actress Jamie Chung, and Refinery 29's Editor-In-Chief Christene Barberich. Attendees were treated to a live performance by Tove Lo and a DJ set by May Kwok.

In addition to the brand's usual women's, men's and accessories collections, select product exclusive to the New York flagship also includes:

  • limited-edition specialty items such as hand-painted designs created by the Banana Republic design team featured on select denim, sneakers and notebooks;
  • exclusive edition of 105 candles, totes and tees, each featuring the 105 Fifth Ave. logo;
  • a curated selection of America products from the likes of Basil Racuk (handbags), Baxter of California (candles), Grain Design (home décor) and jewelry from Brooklyn-based Odette, among others.

All items were curated by Marissa herself, while the recent opening was timed with the delivery of her debut summer collection.

“Banana Republic has always been a lifestyle brand, and this new store experience helps bring our journey to life," Marissa said. “I love that we were able to infuse the new Flagship with our personality, some unique Banana Republic product as well as a few of my favorite brands to help tell our story. We want this space to feel both inspiring and inviting — as if a friend has invited you to shop with them."

(Photo credits: David Prutting x BFA)


The Banana Republic collection you need to see

It's here: Banana Republic's spring/summer collection. Hitting stores today, it is the first directed in full by Creative Director Marissa Webb.

The collection, inspired in part by the brand's explorer roots, features flares and fringes in women's pants, purses and more. Men will find the next evolution of Banana Republic's popular jogger pant, among other high/low offerings.

See some of our favorite looks below. As always, you can experience all of the new products on


Female fashion pioneers who shaped the future of style

There was a time, not long ago, when the average American didn't own a pair of jeans.

That started to change in 1969, when Doris Fisher — along with her husband, Don — decided to open a new clothing store to make it easier for people to find a pair of jeans. The two succeeded in their mission. More than 45 years later, millions of people globally wear denim every day, and it's become a staple in the American wardrobe.

In honor of Women's History Month, we're looking at some of the women who have helped define and shape the fashion industry. From staging the first fashion show to inventing timeless wardrobe staples, these 10 female fashion pioneers and their innovations have shaped the future of style — forever changing how we get dressed:


Jeanne Paquin
The First Fashion Show

Jeanne Paquin was a Paris-based couture designer known for her distinctly modern style and sharp business skills in the early 1900s. She pioneered the concept of global expansion, opening branches in London, Buenos Aires, New York and Madrid. A savvy marketer, Paquin organized public “fashion parades" — the forerunner to the modern fashion show — to bring attention to her designs.


Jeanne Lanvin
Creator of Lifestyle

Designer Jeanne Lanvin was an avid traveler, often incorporating exotic inspirations and cultural references from her trips into her collections — an unusual concept at the time. She was also one of the first designers to recognize the value of expanding into a lifestyle brand. The Lanvin empire eventually grew to include women's couture, menswear, hats, jewelery, perfume, makeup, home décor and bridal.


Elsa Schiaparelli
Fashion's First Cover Girl

Elsa Schiaparelli was the first female fashion designer to be featured on the cover of TIME magazine. Her designs were heavily influenced by art, featuring trompe l'oeil imagery and fabrics by surrealist painter Salvador Dali. She introduced the decorative use of zippers and created early versions of the broad-shouldered power suit and women's shorts — then called “divided skirts." Schiaparelli had no formal training and, instead of making patterns, was famous for draping fabric directly onto the body. This allowed the garments to take shape organically.


Coco Chanel
Why You Have a Little Black Dress

Gabrielle “Coco" Chanel borrowed elements from menswear and sportswear to create a signature look that was both elegant and comfortable. The signature Chanel suit and little black dress, both introduced in the 1920s, came to define the timeless wardrobe staple. Chanel herself became a style icon, and her legacy endures: The House of Chanel is still one of the world's most important fashion brands.


Liberating Women through Marketing

As the women's liberation movement took hold, the 1960s and '70s became a period of significant change. The advertisements for Revlon's fragrance "Charlie" captured the spirit of the times and helped popularize the image of the independent woman. “Charlie" was a working woman — happy, confident and always pictured mid-stride. It was the first time a woman was shown wearing pants in a fragrance ad. One of the “Charlies," Naomi Sims, became the first African-American woman to be featured in a cosmetic brand's advertising. The campaign remains an iconic representation of that era.


Bianca Jagger
A Wedding Redefined

When Bianca Jagger married Mick Jagger in 1971, she became an instant fashion sensation. The white suit she wore to her wedding ceremony was daring, glamorous and iconic. In 1977, Jagger's knack for sartorial sensation was further displayed when she rode into her birthday party at legendary New York City nightclub Studio 54 on a white horse. Her style was somehow both rebellious and elegant, and has inspired generations of women.


Vivienne Westwood
The Progressive Punk Rocker

In 1971, Vivienne Westwood and Malcolm McLaren opened their now-legendary store on Kings Road in London. Their provocative designs were worn by bands such as the Sex Pistols, and the shop became the center of London's burgeoning punk scene. To this day, Westwood continues to push the fashion envelope. Everything she creates — from eyewear to masterfully tailored evening gowns — remains infused with a signature punk attitude that shows no signs of abating.


Betsey Johnson
Bringing Mini to the Market

In the mid-'60s, Betsey Johnson was the resident designer at Manhattan boutique Paraphernalia, famous for introducing shocking garments such as the mini skirt and the vinyl dress to the U.S. Her style is still feminine, youthful and over-the-top, and her dresses are equal parts embellishment and attitude. At 72, Johnson still finishes every runway show by doing a cartwheel on the stage.


A Pop Icon Defines a Decade — and More

Madonna has been a fashion icon ever since she appeared on the pop scene more than 30 years ago. Her 1980s look — featuring lace, fishnets, gloves, bleached blond hair and lots of jewelry — came to stylistically define that decade. Her unapologetic attitude has paved the way for other strong female musicians and continues to inspire Madonna's league of loyal fans.


Kate and Laura Mulleavy
The New It Girls

The Mulleavy sisters have experienced a meteoric rise to fame. Their first collection for Rodarte was featured on the cover of leading fashion industry publication Women's Wear Daily, and scored them a meeting with Vogue Editor-in-Chief Anna Wintour. Rodarte is known for an innovative, intricately crafted style that mixes couture, art and California cool — a look that will, perhaps, come to define our current decade.