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Thursday
Feb262015

A simple scarf goes a long way

 

Editor’s Note: The following letter — transcribed from Japanese to English — comes from a Mr. Nakano of Japan. He shares a particularly heartwarming story involving Kayo Futagami, store manager for Japan’s Banana Republic Store #4030 in Nara.

I am writing to thank you for an action your employee took.

My father has been senile for some time, and yesterday he disappeared from the house. He didn't come home by midnight, and my mother and I called the police and filed for a missing person. However, after midnight, a female employee from your company brought him back to us.

My father could not articulate his home address, and although he stopped a taxi, the driver didn't know where to go. That's when your employee happened to pass by.

The only leads were the name of the apartment building and my father's name on his cane. She looked up the building on her mobile phone, got in the taxi and then checked each name on the mailbox to find our house. I insisted that we show our gratitude in some way, but she said that she just did what anyone would have done, and left while we were paying the taxi driver.

The reason we found out that she is your employee is because she wrapped a scarf around my father's neck to keep him warm.

I told her that I would clean it and deliver it to her home, but she declined, saying that she commutes to Nara and is seldom home. She added that because the scarf is from the brand that she works for, we should not bother returning it. The scarf has a BANANA REPUBLIC label.

Also, my father came home with a bandage on his arm. He said that he fell walking, and your employee treated his injury.

I cannot thank her more for doing this for my father. It was past 1 a.m. when he came home. She must have been so tired on her way back from her work ... there are no words that would be enough to express our gratitude.

I wish for your company's further prosperity.

Thank you.

 

Tuesday
Feb242015

Racked shops Gap for spring

If you’re ready for spring shopping and need help picking the season’s must haves, Racked has you covered. 

 As part of its “Hauls” video series, style, shopping and beauty site Racked picked up several women’s pieces from Gap ranging from accessories to outwear. Featured in the video are four versatile items available in stores and online now:  a water-resistant rain jacket to help get through those spring showers, a quilted top that’s both a t-shirt and statement blouse, a pair of classic leather loafers, and a leather crossbody bag to carry all of your essentials. 

Thursday
Feb192015

Product Spotlight: Gap's Resolution Denim

Did you make any resolutions this year? Let us introduce you to Gap's.

The new Resolution Denim line is Gap's smartest stretch denim yet. It’s soft, comfortable and shape-defining — think of it as confidence you can wear.

Available in three different styles — True Skinny, True Skinny High Rise and Slim Straight — the new line also features a range of washes, hardware trims and thread color, carefully considered to perfectly complement each fit.

"Our design team, led by Larissa Noble, is the mastermind behind this incredible innovation," explains Mary Castilow, ‎Divisional Merchandise Manager, Global Gap Women's Wovens and Denim. "The high-stretch quality of the fabric creates inclusive fits that are equally flattering on both slim silhouettes and curvy figures."

“These jeans won’t 'grow' as you wear them; they’ll fit just as well at the end of the day as when you first put them on in the morning," Castilow said.

Resolution Denim is in stores now.

Wednesday
Feb182015

Cardigan couture: From staples to styles

The Wall Street Journal went behind the scenes with Banana Republic Creative Director Marissa Webb this week for the brand's New York Fashion Week debut.

Marissa walks through the process of styling for the big show and delves into what the state of work wear should look like today:

One of her favorite tactics is breaking up a suit. She says Banana Republic needs to offer suits, but she won't show a suit as one look on a mannequin or in an ad. Instead, she splits it into a blazer for one outfit and pants for another. “I'm utilizing what was already there, just putting it out differently," she said.

While the full line that debuted at New York Fashion Week doesn’t officially hit stores until fall, her influence is showing up now in styling and sales. As the article points out, sales for Banana Republic have held steady over the last fiscal year, with a 1 percent increase in same-store sales in the fiscal fourth quarter.

As she navigates her own label and her work with Banana Republic, Marissa brings her passion to both endeavors with equal gusto.

“It's a fine balance, especially for Banana Republic, to be aspirational but approachable," she said.

Check out the full article (subscription required) online now.

Monday
Feb162015

Banana Republic Debuts at NY Fashion Week

Blogger Hillary Kerr of @WhoWhatWear live-tweeted from Banana Republic's New York Fashion Week debut on Saturday, giving guests and the twitterverse a sneak peek into the Fall 2015 collection. See some of the favorite looks Banana Republic, Who What Wear and VIP guests alike shared on social.