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Friday
Sep192014

Looking for a fall look? Marissa Webb’s got you covered.

Thursday
Sep182014

Gap graces Lucky Magazine’s all-denim cover

Gap is the ultimate optimistic American fashion brand so it’s only fitting that the brand is headlining Lucky magazine’s “American Style Issue” for the month of October.

It’s a big month, as we head into fall, and of course there can’t be a denim issue without Gap.

The cover features all-American supermodel Karlie Kloss wearing all Gap denim – a Gap denim jacket, Gap denim western shirt and Gap denim jeans – against a New York City skyscape.

Inside the magazine, Karlie is highlighted in the “Behind the Scenes” section where they talk about her “model off-duty” outfits for the shoot and how she showed off her famous walk wearing Gap jeans on the busy streets of the Chelsea neighborhood in New York City.

To announce the cover star and her denim of choice, Lucky magazine Editor-in-Chief Eva Chen posted the cover image on Instagram tagging Karlie and Gap.

To see more from the October issue of Lucky, check out luckymag.com or pick up a copy at your neighborhood newsstand.

Tuesday
Sep162014

All That Glitters is Limited Edition (and Gold)

Visionaire fashion and art magazine and Gap have teamed up for the third time to design a new line of 15 limited edition T-shirts. “The Gold Collection” features foil-stamping and triple-gold ink printing technique, along with art from past issues of Visionaire.

The result: gossamer-punk doily art, “P is for Porcupig” alphabet whimsy, and a jigsaw puzzle piece collage, among others– created by artists like Alexis Rockman, Simon Periton, and Vik Muniz, and Fifty Shades of Grey film director Sam Taylor-Johnson.

Tees are limited (only 500 of each design were produced). The line is available at select Gap flagship stores.

Tuesday
Sep092014

The softer side of dressing

In addition to that go-to pair of jeans, women are mixing up their wardrobes with soft dressing, taking track and yoga pants way beyond the gym. Comfort and style? Yes please.

So, what brought this trend about?

We asked Rebekka Bay, Creative Director for Gap, and she told us it originates from sportswear – an American staple. Jill Stanton, Old Navy’s EVP of Product Development & Design added that while our customers are still addicted to skinny jeans, women love having options.

Nancy Green, President of Athleta, sees the relaxed pant silhouette as part of a larger trend. “Today, women are living more active lives, and they are looking for their fashion to reflect that lifestyle.”

Now how do you go about putting together a soft pant look? Here's advice from our fashionable execs:

Rebekka Bay: With the flowy pant, look at shirts that anchor to the waist or are more cropped. Think about tops with open slits…personally I like the trend casually rolled with a small heel.

Jamie Lewin, Director of Trend and Design for Piperlime: You want to wear tops that are slightly cropped or able to be tucked in so you can see the waistband. We like to style the pant with heels, always balancing trends that can skew masculine with something feminine.

Melloney Birkett, Vice President of Women’s Design for Banana Republic: The relaxed attitude of the soft track pant pairs perfectly with the longer knit jacket; or style it with an easy 1/2 tucked sweater or the new proportion sweatshirt shape. A strappy heel elevates the look while the flat slide and the skate sneaker lend true attitude.

Nancy Green: It's a trend that is extremely versatile..  Athleta materials have wicking properties, making the pants fast drying. And, with all of these properties, you still have full range of movement – dancers can also wear them. They are also great for work travel. Really, you can wear them throughout your day.

Jill Stanton, EVP of Product Development & Design: Feel free to play with proportions and fabrics – wear a silky, drapey pant with a printed T-shirt during the day and dress the same pant up with a fitted, structured shirt at night.

What’s your favorite soft dressing look? And what would you like to see from us next season?

Monday
Sep082014

The New Piperlime: Your Connection to Chic

You’re scrolling through your Instagram feed, lushing over the super chic array of fashion bloggers’ posts. If only you could order the same stylish pieces that Gall Meets Glam, Olivia Palermo or Kate Mara are posting…guess what? The NEW Piperlime lets you do just that.

In today’s world of #OOTD, #Like.it and #bloggerstyle, fashion has come full circle meeting the customer where she is; social media. The new Piperlime lets customers shop directly off its Instagram feed as part of its new Shop Social feature. A collection of Piperlime Instagram posts from stylish everyday girls and celebrity bloggers outfitted in the latest trends and chic pieces are available on Piperlime.com.

Along with Piperlime’s social media integration, the brand recently launched a new logo, website, packaging and its first ever in-house private label collection – 68 pieces debuting on Piperlime.com and in the New York store in September (stay tuned!).

A few weeks ago, the website kicked off a new feature called “16-Hour Style,” which is all about transitioning through the day.

So, whether you’re a customer looking for celebrity style or fashionable everyday pieces, the new Piperlime is your connection to chic.

Hear more about the new Piperlime in the above video above.