RSS Feed
About Us

This is the place to get to know Gap Inc. and our brands a little better. Get in on the conversation -- we'd like to know you, too!
Who we are

Categories
Monday
Sep292014

Gap Inc. CFO Sabrina Simmons on Pay Equality

Sabrina Simmons, Gap Inc. CFO and Executive Sponsor of our Women in Leadership employee resource group, shares her thoughts on pay equality in this video.

And here are some of Sabrina's thoughts on women in leadership from a previous blog entry.


Wednesday
Sep242014

Old Navy CMO: Why Amy Poehler resonates

Gone are the days when a company could put out a television advertisement and be done with it. That said, film is not defunct, but alive and kicking (and wearing the Pixie Pant).

We live in a YouTube world, and people are hungry for “snackable content,” said Old Navy CMO Ivan Wicksteed, during Ad Age’s Digital Conference in San Francisco recently. It can be devoured anytime, anywhere.

He says Old Navy’s Amy Poehler Pixie Pant spots have been successful because of the compelling content – the spots are short, entertaining, and unpredictable.

Here’s Amy’s latest, which takes place in a courtroom.

The outtakes have been super popular too, including this most recent set (with an homage to daytime TV personality Judge Judy, who signed off on the footage, and even called it adorable.)

Amy’s creative team works with Old Navy’s team to write the commercials, so you know any blooper or extra footage is bound to be hilarious.

Marketing succeeds, says Ivan, when customers don’t feel marketed to, but are entertained.

Monday
Sep222014

Banana Republic Gives You Early Access

Elle magazine calls the new kind of Banana Republic girl “more modern, edgier and chicer.”

We couldn’t agree more.

The brand’s new fall collection is available this Thursday, but we’re offering you exclusive access to exclusive pieces online Monday and Tuesday, before it hits stores. It’s likely to sell out, so click the link to get your pre-shop on.

These items are so unique that they were put on hold by our inventory and online teams for you to grab before they’re gone.

Banana Republic and fashion blog Who What Wear have partnered to give this exclusive access.

In addition to the pre-shop, Banana Republic and Who What Wear teamed up to host a live Twitter chat last week with the brand’s creative director Marissa Webb, Who What Wear co-founder Hillary Kerr, and InStyle’s Violet Gayner. Talk about access! Here are some of the highlights, (including some of Marissa’s style tips).

Friday
Sep192014

Looking for a fall look? Marissa Webb’s got you covered.

Thursday
Sep182014

Gap graces Lucky Magazine’s all-denim cover

Gap is the ultimate optimistic American fashion brand so it’s only fitting that the brand is headlining Lucky magazine’s “American Style Issue” for the month of October.

It’s a big month, as we head into fall, and of course there can’t be a denim issue without Gap.

The cover features all-American supermodel Karlie Kloss wearing all Gap denim – a Gap denim jacket, Gap denim western shirt and Gap denim jeans – against a New York City skyscape.

Inside the magazine, Karlie is highlighted in the “Behind the Scenes” section where they talk about her “model off-duty” outfits for the shoot and how she showed off her famous walk wearing Gap jeans on the busy streets of the Chelsea neighborhood in New York City.

To announce the cover star and her denim of choice, Lucky magazine Editor-in-Chief Eva Chen posted the cover image on Instagram tagging Karlie and Gap.

To see more from the October issue of Lucky, check out luckymag.com or pick up a copy at your neighborhood newsstand.