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Tuesday
Sep092014

The softer side of dressing

In addition to that go-to pair of jeans, women are mixing up their wardrobes with soft dressing, taking track and yoga pants way beyond the gym. Comfort and style? Yes please.

So, what brought this trend about?

We asked Rebekka Bay, Creative Director for Gap, and she told us it originates from sportswear – an American staple. Jill Stanton, Old Navy’s EVP of Product Development & Design added that while our customers are still addicted to skinny jeans, women love having options.

Nancy Green, President of Athleta, sees the relaxed pant silhouette as part of a larger trend. “Today, women are living more active lives, and they are looking for their fashion to reflect that lifestyle.”

Now how do you go about putting together a soft pant look? Here's advice from our fashionable execs:

Rebekka Bay: With the flowy pant, look at shirts that anchor to the waist or are more cropped. Think about tops with open slits…personally I like the trend casually rolled with a small heel.

Jamie Lewin, Director of Trend and Design for Piperlime: You want to wear tops that are slightly cropped or able to be tucked in so you can see the waistband. We like to style the pant with heels, always balancing trends that can skew masculine with something feminine.

Melloney Birkett, Vice President of Women’s Design for Banana Republic: The relaxed attitude of the soft track pant pairs perfectly with the longer knit jacket; or style it with an easy 1/2 tucked sweater or the new proportion sweatshirt shape. A strappy heel elevates the look while the flat slide and the skate sneaker lend true attitude.

Nancy Green: It's a trend that is extremely versatile..  Athleta materials have wicking properties, making the pants fast drying. And, with all of these properties, you still have full range of movement – dancers can also wear them. They are also great for work travel. Really, you can wear them throughout your day.

Jill Stanton, EVP of Product Development & Design: Feel free to play with proportions and fabrics – wear a silky, drapey pant with a printed T-shirt during the day and dress the same pant up with a fitted, structured shirt at night.

What’s your favorite soft dressing look? And what would you like to see from us next season?

Monday
Sep082014

The New Piperlime: Your Connection to Chic

You’re scrolling through your Instagram feed, lushing over the super chic array of fashion bloggers’ posts. If only you could order the same stylish pieces that Gall Meets Glam, Olivia Palermo or Kate Mara are posting…guess what? The NEW Piperlime lets you do just that.

In today’s world of #OOTD, #Like.it and #bloggerstyle, fashion has come full circle meeting the customer where she is; social media. The new Piperlime lets customers shop directly off its Instagram feed as part of its new Shop Social feature. A collection of Piperlime Instagram posts from stylish everyday girls and celebrity bloggers outfitted in the latest trends and chic pieces are available on Piperlime.com.

Along with Piperlime’s social media integration, the brand recently launched a new logo, website, packaging and its first ever in-house private label collection – 68 pieces debuting on Piperlime.com and in the New York store in September (stay tuned!).

A few weeks ago, the website kicked off a new feature called “16-Hour Style,” which is all about transitioning through the day.

So, whether you’re a customer looking for celebrity style or fashionable everyday pieces, the new Piperlime is your connection to chic.

Hear more about the new Piperlime in the above video above.

Monday
Sep082014

Banana Republic’s Marissa Webb hits NY Fashion Week

The Los Angeles Times called it the line with the “cool girl vibe.”

Marissa Webb, Banana Republic’s Creative Director, showed her personal collection at the Mercedez Benz Fashion Week event in New York, earning raves for a line representing “that girl everyone wants to dress like.”

Marissa sent 31 models down the runway decked out in her own Spring Ready-To-Wear 2015 designs.

Her collection had a mix of tailored and feminine pieces that featured her signature “borrowed from the boys” look.

The collection will sell at Intermix and elsewhere. And Marissa’s first full Banana Republic collection will hit stores in Summer 2015.

Missed the show? Watch it now  

Friday
Sep052014

One more way to pay

Like other procrastinators, I love to shop online when I have a few spare minutes in my day (I hope my boss isn’t reading this).

Case in point. I fly back to San Francisco on Labor Day and, as usual, I’m browsing through Gap’s essentials and Piperlime’s latest pieces just before take-off. Finally I’m ready to buy something (after all, summer is just getting started in the Bay Area and I have to be wardrobe-ready). Then, I realize, they’ve closed the cabin door. Time is ticking and my wallet is already stowed away. 

But it turns out, Gap Inc. is one of the first to officially launch Visa Checkout for customers who shop online, on any device, at Gap, Banana Republic, Old Navy, Athleta and Piperlime. How cool is this?

When I first heard the feature was launching, I loaded my most overworked credit cards into my Visa Checkout account. So when I saw the Visa Checkout prompt in my payment screen, I quickly entered my username and password, and my credit card info, shipping and billing address automatically appeared. Just in time to power down and pretend to observe the security check.

It’s exciting to be one of the first to use this easy and convenient feature. This is going to make shopping online from the office so much easier to disguise! (I REALLY hope my boss isn’t reading this.)

 

Wednesday
Sep032014

President Obama praises Gap Inc.

As Americans celebrated Labor Day on Monday, President Obama renewed his call for a minimum wage increase across the country, and praised Gap Inc. in doing so.

“…More and more Americans are doing their part to make it happen,” the president said to a crowd of about 6,000 gathered in Milwaukee, Wis. “You’ve seen business leaders at companies like The Gap that raised base wages for tens of thousands of workers because they knew it was good for business.”

About 21 million U.S. workers earn less than $10 an hour and 24 percent of those people work in retail.

In February, we announced a strategic investment in our employees. We increased our U.S. minimum hourly rate to $9 an hour in June, and will raise the rate to $10 in 2015, impacting 65,000 employees in the United States.

“Because of this job, I’m not only working in a field I love – fashion – but I’m also able to maintain my life and even take my kids on vacation when I can,” said Nneka Landry, a Banana Republic employee. “It’s been great, absolutely fabulous, and I do believe this is the company I will likely retire from.”

Shortly after the announcement, the president visited a Gap store in New York City to show his support for the company’s decision.

At the time, he said the increase would not only help thousands of workers, but would ultimately help the broader economy.