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This is the place to get to know Gap Inc. and our brands a little better. Get in on the conversation -- we'd like to know you, too!


Product Spotlight: Banana Republic's Premium Denim

Meet your new favorite pair of blues.

Banana Republic has introduced a new line of premium denim fits in Skinny, Skinny Ankle, Boyfriend, High-waisted, and Legging with a fit and performance that highlights the best version of your body.

Using a state-of-the-art stretch technology, the line is designed to provide give for a slimmer look without that baggy after-effect where the jeans lose elasticity over multiple wears. They’re also super comfortable.

“Working with truly premium fabrics from some of the best denim suppliers globally has allowed us to really push the innovation and quality of our wash aesthetic forward,” said Omar Nobil, director of women’s design for Banana Republic. “The stretch technology has also enabled us to take a completely new approach to how we fit and we have been extremely happy with all of the positive feedback.”

Premium Denim is in stores now. 


Beijing welcomes Old Navy

After launching Old Navy in Shanghai just 10 months ago, we are proud to say “hi” to the bustling Capital of China, Beijing – the second most populated city in China. 

Our gorgeous 7th store in China and first in Beijing is in a location south of central downtown Beijing and part of a mall owned and operated by Ikea. 

Over the family-fashion-and-fun-filled three-day opening weekend last month, we had more than 40,000 customers enjoy the Old Navy experience for the first time with activities including give aways, costumed doormen, candy girls and, of course a special appearance of Magic the dog.

Our team of local Sellebrities impressed the customers by providing exceptional customer service in our energizing store full of fun for the whole family. Our Beijing customers love our aspirational and current American fashion. The store scored a perfect 100% in CES for the entire first week of business (with many responses).

We all understand how important it is for us to win in China. Beijing is a gateway city and being successful there is a critical step in our international expansion journey. We look forward to expanding even further in China in 2015.

We're off to a great start!


Joan Didion starred in a 1989 Gap ad

This week, the Internet came close to breaking (again) when Joan Didion was revealed as the new face of luxury brand, Céline.

But, as Didion herself reminded a New York Times reporter, this wasn’t the first time she modeled simple silhouetted fashion.

In 1989, as part of Gap’s ongoing "Individuals of Style" campaign, Annie Leibowitz photographed Joan Didion and her now-late daughter, Quintana Roo, who passed away in 2005.

The two women are featured wearing black turtlenecks. It’s captioned, simply, “Original”.

For more, visit The Cut.


Pantone's Color of the Year: It's Marsala

Pantone, the principle purveyor of color, recently announced their 2015 Color of the Year – Marsala.

The Color of the Year sometimes influences fashion design. We asked some designers through Gap Inc. to share their reactions:

“We have seen the popularity of this color build recently when we highlighted colors very similar to Marsala. Going into Fall 2015 we are seeing the color again emerge in women’s as our burgundy and rust tones being variations on the pantone Marsala color. We love the color in our favorite silhouettes, including sweaters, dresses, jackets and even leather.”

- Melloney Birkett, VP Women’s Design, Banana Republic

“We are not really using [Marsala] in Mens. We have a color similar that appears on our color cards but is also less commercial. We tend towards more rusty brick type colors.”

- Michael Anderson, VP Men’s Design, Banana Republic

"Marsala is a color that has been building for us. This year our customer has responded really well to the burgundy and wine tones we have used, so we are excited to see Masala having a strong presence into next year. "

- Sarah Holme, VP Women’s Design, Old Navy

What do you think of Marsala? Is it a beautiful, earthy hue, or a drab dud? Let us know in the comments.


Athleta hits 100 stores

Athleta has 100 concrete reasons to fuel amazing these days.

The brand is celebrating its 100th store opening this month at a time when active wear and the athleisure trend is having a multi-million dollar moment.  

The women’s active wear category is growing 16 times faster than the women’s general apparel category, according to recent data. And as an expert in both performance and lifestyle apparel, Athleta is seizing the opportunity.

“What excites me most about Athleta’s retail growth is our ability to connect with and inspire more women athletes,” said Kurt Kleespies, vice president of retail for Athleta.

“Our stores give our customer not only the opportunity to interact with our product, but create a local community experience that continues to help her become her most amazing self.”

Founded in 1998, Athleta has evolved from a catalog-only option into a leading performance fitness and lifestyle brand for women. It opened its first test store in Mill Valley, Calif. in May 2010, and has since expanded to 29 states across the country.